Created for S. Himmelstein & Company
Colors, background art, and typefaces are all standard Himmelstein design elements.
In technical documents, it is important for my client’s clients to have access to all of the information. Since this was meant to be a comparison chart, I determined my main responsibility was to focus their attention on the pieces of information that differentiated one model from another. The faster and easier they could find this information, the better.
Fields with information listed as “not available” or “not applicable” were set in light gray text. The features that would ultimately determine the clients’ choices were highlighted in blue and made bold.
Strong separations between the segments of the table allow the eye to take in one section at a time and track across the page more easily—something that the alternating screens were meant to do, but in fact, were “noisy” to the eye.
Himmelstein makes torquemeters, and I am not an engineer—I don’t even play one on TV. The visual cues I needed existed in their original document. I did not need to fully comprehend the meaning of the comparison chart to do this work. I work closely with a marketing professional and an engineer on my project with Himmelstein in a very enjoyable collaboration.
Created for my business, NMP, for a presentation I made.
The infographics that follow were rewritten from full-page articles in the CRM Article Library and from other sources. The graphics were created in either Adobe Illustrator or Adobe InDesign.