We published more than 50 guides during the 2018-19 season, and I reviewed each cover submitted to CRM for publication—checking for correct color gamut, bleeds, pages size, artwork resolution, and any other issues that might cause problems on press.
The covers below are those I directly designed. I worked with staff from each school on ideation, art acquisition and permissions, and proofing until we had their “ok to print.”
2017-18 UMass CICS Final vs Proposed Covers
The UMass-Amherst College of Information and Computer Sciences was a new client in the 2017-18 season.
For new clients and existing clients, we offered cover (re)design services. Many schools would pick up a cover from one year to the next with minor changes—a new photo and dates, for example. Sometimes they would want to start fresh.
I always designed the covers as spreads to control the relationship of the art along the spine. Here are the covers I designed as an initial set of options as spreads (back cover on the left and front on the right):
The “Option A-” made for much easier communications with the client when they provided notes about what they liked or didn’t.
The final cover:
Every season at CRM was a surprise. Career center staff members came and went, new talent was hired, and offices expanded and contracted. CRM rolled with the changes and our roles in service to each school changed as their needs changed. Vitginia Tech and Rutgers staff expanded to include individuals with design experience and access to the software, and I had the opportunity to “sit back” and enjoy the fresh new designs they submitted each year for publication—perhaps helping out with a few last details, or just passing along the file to the printer in the proper time frame.
But back in the 2010-2011 season, I was still working up designs for these schools. I managed to dig out a few of the unused cover options I offered up.
Rutgers’ 2010-2011 Unused Designs
The Actual 2010-2011 Rutgers’ Cover
Virginia Tech’s Unused 2010-2011 Cover Options
Virginia Tech had some very specific branding at the time, and it has long since undergone a couple of redesigns at the University level.
Virginia Tech’s Actual 2010-2011 Cover
One detail I’d like to point out is the change in CRM’s back cover slug. The proposed cover designs show the CRM information as it had appeared the previous season. Before we went to print in 2010-2011, it experienced an extreme edit…much better.